The AI Front Desk for Medspas

Every lead answered in under 60 seconds. Even at 2am. Even on Sundays.

Sterling replies to every inquiry instantly, answers your callers after hours, books appointments straight into your calendar, and brings past clients back — without adding a single member of staff.

Live in 48 hours  ·  Month-to-month, cancel anytime  ·  Async-first support in writing

Setup in 48 hours No sales calls, ever Configured from your own price list Monitored daily by a quality layer No long-term contracts

Slow replies are the most expensive thing in your business.

When someone inquires about Botox at 9pm, they're messaging three medspas at once — and booking with whoever answers first. Sales research is consistent on this: leads contacted within minutes convert at a dramatically higher rate than leads contacted hours later.

Most clinics reply the next business day. That gap is where your revenue goes — and it's entirely fixable.

< 60 sec
Sterling's response time to every inquiry, on every channel, at any hour
24 / 7 / 365
Coverage — nights, weekends, holidays, lunch rushes, staff sick days
48 hours
From checkout to your system answering real inquiries
How it works

Three systems. One front desk that never sleeps.

01 — SPEED-TO-LEAD

Instant reply, every channel

Website forms, ad leads, and texts get a natural, on-brand response within 60 seconds — qualified with a few smart questions and pushed straight to booking.

02 — AI RECEPTIONIST

Never miss another call

Missed and after-hours calls are answered by a warm, professional AI voice that handles pricing questions, hours, and services — and books directly into your calendar.

03 — WIN-BACK ENGINE

Revenue from clients you already have

No-shows get a friendly rebooking nudge. Clients who haven't visited in months get a personal invitation back. Every visit ends with a review request.

Everything included

What Sterling actually does, day to day.

Lead qualification

Sterling asks the right questions — treatment interest, timing, budget signals — so your calendar fills with genuine prospects, not tyre-kickers.

Direct calendar booking

Connects to the booking system you already use. Appointments land on your calendar without anyone on your team lifting a finger.

After-hours phone coverage

Calls that would hit voicemail are answered by a professional AI voice trained on your services, prices, and policies.

No-show recovery

Missed appointments trigger a friendly, well-timed rebooking sequence — recovering revenue that would otherwise quietly disappear.

Database reactivation

Your list of past clients is an asset. Sterling reaches out to clients you haven't seen in months with a personal invitation to return.

Review & reputation engine

Every completed visit triggers a review request, and incoming Google reviews get thoughtful, on-brand draft responses.

Your voice, your rules

Configured entirely from your intake form: your treatments, your prices, your tone. Anything outside its knowledge routes to you — it never guesses.

Monthly reporting

A clear monthly report: inquiries captured, appointments booked, campaigns run — so you always know exactly what Sterling is doing for you.

Daily quality monitoring

Conversations are sampled every day by our quality layer. Errors get caught and corrected before they ever become your problem.

Getting started

From checkout to live in four steps. No meetings.

1

Choose your plan

Pick a tier below and check out securely through Stripe. You'll receive your welcome email and intake form immediately.

2 minutes
2

Complete your intake form

Tell us your services, prices, hours, booking system, and how you like to sound. This form is the blueprint for your entire system.

15–20 minutes
3

We build and test

Your system is configured, connected to your calendar and channels, and tested against real-world scenarios before anything goes live.

Within 48 hours
4

You go live

You receive a walkthrough video of your working system. From that moment, every inquiry gets answered — and you get your evenings back.

Day 2
The maths

Compare it to the alternative.

Hiring front-desk staffSterling
Typical monthly cost$2,800–$4,500 + benefitsFrom $497
Coverage~40 hrs/week, minus breaks & holidays168 hrs/week, every week
Response time after hoursNext business dayUnder 60 seconds
Sick days & turnoverYours to manageNone
Ramp-up timeWeeks of hiring + trainingLive in 48 hours
ConsistencyVaries by person and dayIdentical, every conversation

Staffing figures are indicative US front-desk salary ranges; your local market may differ. Sterling complements great staff — it covers the hours and volume they can't.

Pricing

Simple plans. Month-to-month. No lock-in.

Starter

For clinics that want every web lead answered instantly
$497/mo
+ $997 one-time setup
  • 60-second speed-to-lead on all inquiries
  • Lead qualification & booking push
  • Review requests & AI-drafted responses
  • Monthly activity report
  • Async support, answered within 4 business hours
Choose Starter
Secure checkout via Stripe · Cancel anytime
MOST POPULAR

Core

For clinics losing calls and bookings after hours
$1,297/mo
+ $1,997 one-time setup
  • Everything in Starter
  • AI phone receptionist, 24/7
  • Direct calendar booking
  • No-show recovery sequences
  • Priority configuration updates
Choose Core
Secure checkout via Stripe · Cancel anytime

Growth

For clinics ready to mine their existing client list
$1,997/mo
+ $2,497 one-time setup
  • Everything in Core
  • Database reactivation campaigns
  • Waitlist & cancellation backfill
  • Monthly attributed-revenue report
  • Quarterly strategy review (in writing)
Choose Growth
Secure checkout via Stripe · Cancel anytime
Not sure yet?

Let the results decide.

Send us 200 past clients you haven't seen in six months. We'll run a reactivation campaign this week — you only pay if the bookings show up. No meeting, no commitment, no risk.

Run the free test
Questions

What owners ask us.

Do I need to get on a sales call?

No. We're an async-first company by design. You choose a plan, check out, and complete a short intake form — your system is configured and live within 48 hours. All support is in writing, answered within four business hours. It's not that we're hiding; it's that written, documented communication produces better configurations and fewer misunderstandings.

Will clients know they're talking to an AI?

Sterling identifies itself honestly when asked and hands anything complex, medical, or sensitive to your team. The goal isn't to trick anyone — it's to make sure no inquiry ever goes unanswered while your team focuses on the clients in front of them.

What if it says something wrong to a client?

Every system is configured exclusively from your own service list, prices, and policies — it doesn't improvise. Conversations are sampled daily by our quality layer, and anything outside its knowledge gets routed to you rather than guessed at. If something ever needs correcting, updates are applied same-day.

Which booking systems and channels does it work with?

Sterling connects to the common medspa booking platforms and to your existing phone number, website forms, and Google Business Profile. Tell us what you use in the intake form — if there's ever a compatibility issue, we'll flag it before setup begins, not after.

How does setup actually work?

After checkout you complete an intake form covering your services, prices, hours, tone, and calendar. We configure everything, run test conversations against realistic scenarios, and send you a walkthrough video of your working system. Most clinics are live within two business days.

What does the free reactivation test involve?

You send us a list of past clients you haven't seen in six months or more. We run a respectful, well-written outreach campaign to them over one week. If it books appointments, you'll see them on your calendar — and you can decide whether to continue with a full plan. If it doesn't, you owe nothing and we part as friends.

Is my client data safe?

Your data is used solely to operate your system — never sold, never shared, never used to train anything for anyone else. Access is limited, and if you leave, your data goes with you.

Can I cancel?

Yes — every plan is month-to-month after setup. Cancel anytime from your billing portal, no phone call required (naturally).

About Sterling

Built async-first, run around the clock.

Sterling is operated by Carzino Ltd, a UK company, and built for one job: making sure US medspas never lose another client to a slow reply. We run lean and systematic — automated delivery, daily quality monitoring, and everything in writing.

That discipline is exactly what we sell: a front desk that never has an off day, backed by a team that documents everything.

Get started

Your front desk could be answering by Thursday.

Pick a plan above, or tell us about your clinic — we reply the same day, in writing, with everything you need.

Email us — zee@sterlingfrontdesk.com